Our team is a cohesive, living organism.
Soul, Brain, Mind,
Heart, & Body
Soul
Mind
Brain
Heart
Body
Manuela
'Soul Seer'
Founder • Architect • Flamekeeper
Holds and channels the core vision of the business; integrates the archetypes, philosophy, and coherence of the entire organism. Acts as the spiritual and strategic compass of 2Side.
2Side didn’t begin with a plan.
It began with an ache.
A knowing in the body that something sacred was slipping through the cracks of success.
That what we were building — in all its metrics and momentum — was quietly erasing the very essence it claimed to serve.
So I stopped.
Not to burn it down.
But to remember the part of me — of us — that business was never meant to override.
2Side was born there.
Not from strategy. From stillness.
Not from pressure. From pulse.
A Third Path — where systems hold the soul,
and coherence becomes the architecture of everything.
Inside the team, I am the Soul and the Seer. I hold the axis.
I tend to the invisible — the archetypal, the emotional, the energetic.
I guide the philosophy. Shape the curriculum.
Weave the structures that hold our clients in deep integrity with their own essence.
I see the pattern beneath the pattern,
and help others build from that place.
Outside of 2Side, you’ll find me walking barefoot on earth,
singing with my drum, being nurtured by the chickens, the dog, and the morning light.
I write by candlelight. I live inside myth and silence.
I mother two radiant girls. I live slowly, on a farm.
I listen to the world behind the world.
And one truth that guides everything I do:
Deep down, we are one.
Deep down, we came from the same place.
We just forgot — but we are remembering.
Lucas
'Soul Expandor'
Converts the vision of the Seer into language, emotional resonance, and communication frameworks that can be understood and embodied by the team and audience.
Lucas
'Soul Expandor'
Converts the vision of the Seer into language, emotional resonance, and communication frameworks that can be understood and embodied by the team and audience.
Paid Ads Strategist & Growth Architect
With nearly seven years of experience and over US$31 million in ad spend under his care, Lucas doesn’t just run ads, he builds intelligent acquisition systems rooted in clarity, data, and coherence.
His approach is never fragmented. Lucas steps beyond the role of a technician, holding the full architecture of a campaign: from strategic message to sales page flow, from creative direction to backend automation.
He collaborates closely with teams, ensuring every touchpoint, copy, video, graphics, funnels, and emails, aligns with a single, scalable strategy.
Lucas specializes in working with high-ticket course creators and founders ready to move from hustle to structure.
He’s supported clients scaling from early traction to consistent six and seven-figure months, not just through ads, but through intentional, repeatable systems designed to hold long-term growth.
His gift is synthesis. Lucas sees what others miss, the hidden gaps in resonance, the real cost of incoherence, and the tweaks that turn scattered funnels into living systems.
Carly
'Soul Translator'
Bridges the gap between vision and execution; transforms the abstract vision into practical systems, strategies, and actions that create movement and growth.
Helping bridge the space between individuals and the collective
I'm Carly Mayfield, and I’m driven by a vision to create connected, thriving communities where people feel safe to be their authentic selves. With a Bachelor of Education in Primary Teaching and further studies in Wellness Coaching, Counselling, and Psychology, I bring a deeply human and heart-centered approach to everything I do.
At 2Side Reborn, I work as a Soul Translator and Body Weaver, helping bridge the space between individuals and the collective. I translate the deeper philosophy of the brand into real, lived connection — within the team, within our community, and within the businesses we support.
What drew me to 2Side was its rare courage — the courage to stand as a space where people can reconnect with who they truly are and build businesses that express that truth. I believe that when we create opportunities for people to show up as their whole selves, we lay the foundation for communities to grow from dignity.
I’m also passionate about marketing and branding, especially when it comes to authentic messaging and storytelling that resonates on a soul level. Creativity is a big part of how I move through the world — whether I’m dancing (especially cultural styles), painting, snowboarding, or exploring new places, I’m always finding ways to bring purpose, connection, and creativity into every space I’m part of.
Lukas
'Soul Dream Catcher'
Supports the Seer and Translator by managing rhythm, time integrity, inboxes, and creating space for deep work. Protects the flow and focus of the vision-holding roles.
Lukas
'Soul Dream Catcher'
Supports the Seer and Translator by managing rhythm, time integrity, inboxes, and creating space for deep work. Protects the flow and focus of the vision-holding roles.
What’s one truth, value, or principle that guides you in your work?
I believe that mistakes are sacred invitations. We are not meant to arrive perfect — we are meant to begin. True transformation can only emerge through fully acceptance.
What drew you to 2Side?
I arrived at 2Side guided by a long-standing friendship with Manu, who gently opened the doors to a project I had admired from afar for years.
What truly drew me to this position was the opportunity to work with a disruptive business that sees people as more than just numbers — as human beings in their entirety, who are part of the creative and spiritual flow of this planet.
What role do you play in the team?
Im the Dream Catcher, part of the Soul group. Inside the team, I am the Soul and the Seer. I hold the axis.
What are your hobbies outside 2side?
Outside of 2Side, you’ll find me searching good waves to surf, playing open doors sports and spending quality time with friends and family
Adam
'Mind Weaver'
Leads the Mind pillar. Oversees sales psychology, strategy, and client movement — ensures that conversion happens through resonance and consent, not pressure.
What’s one truth, value, or principle that guides you in your work?
One principle I bring to every conversation is that sales should feel like clarity with an invitation, not pressure or force. When the message is aligned, people move.
What drew you to 2Side?
When I joined 2Side, it was because I saw a team on a mission to invite people back to themselves. Helping business owners build the business they originally envisioned, instead of the one that the world is trying to force them into. It's a place where i get to do what i love – talk to people – and create a space where people can explore the growth of their business and the pathway to changing their lives.
What role do you play in the team?
You’ll usually meet me on your first call with 2Side. I’m here to make sure we deeply understand your offer, your market, and what makes your customers say yes, so we can build an ecosystem around you.
What are your hobbies outside 2side?
Outside of work, I’m passionate about performance. Whether it’s restoring classic cars, pushing myself in the gym, or public speaking. I like challenges that demand precision and growth.
Joel
'Integrator'
Sales closer who guides prospects through decision-making with care, clarity, and alignment — facilitates ethical conversion through listening and mirroring, not persuasion.
Adam
'Mind Weaver'
Leads the Mind pillar. Oversees sales psychology, strategy, and client movement — ensures that conversion happens through resonance and consent, not pressure.
What’s one truth, value, or principle that guides you in your work?
Care - I believe, If I genuinely care for each human I have the honour to connect with, this will enable me to listen intently & prescribe appropriately the best next path.
What drew you to 2Side?
Upon connecting with the 2side team, I was very intrigued by the approach & felt the importance of the work 2side is orchestrating to see clients thrive in multiple facets.
What role do you play in the team?
I’m the Mind aka the Sales Closer / Account Executive who guides prospects through to clarity with care & alignment. My prospects elevate to client status through resonance and consent, not pressure.
What are your hobbies outside 2side?
I love spending time with my 3 kids in nature, surfing, skate-boarding & lots of wrestles.
Life
'Brain Weaver'
Leads the Brain pillar. Builds and oversees the structural backbone of the business — systems, operations, and efficiency. Ensures all moving parts align with the vision’s rhythm.
What’s one truth, value, or principle that guides you in your work?
Teamwork, transparency, and honesty. I see these as the glue that holds everything (and everyone) together. I also really value allowing space for our human-ness. The emotions, the fluctuations, and everything else perfectly-imperfect about being human. Because when we hold that with care, the work flows even better.
What drew you to 2Side?
What really pulled me in was the astrology and the holistic approach to building systems. I love that it’s not just about optimizing workflows, but it’s about helping clients unload the weight of their business, instead of becoming a slave to it. There’s a soulful, grounded intention here that resonated deeply with me.
What role do you play in the team?
I’m the Brain Weaver aka the Project Manager. I help keep our rhythm steady, timelines aligned, and the team supported as we move through each phase of a build.
What are your hobbies outside 2side?
I like to stay connected to nature. Stretching, walking, grounding when I can. I also love playing instruments and diving into video games when I want to recharge or spark a little creativity.
Bem
'Brain Weaver'
Translates the message into momentum using paid ads and visibility strategies. Focuses on turning resonance into reach while staying true to the brand essence.
Life
'Brain Weaver'
Leads the Brain pillar. Builds and oversees the structural backbone of the business — systems, operations, and efficiency. Ensures all moving parts align with the vision’s rhythm.
What’s one truth, value, or principle that guides you in your work?
Excellence, teamwork and integrity. I think with these values, you always bring out the best in everything that you do, and that includes building good relationships with your team. It doesn't always mean being perfect all the time, but it is more of seeing the bright side even on failures, by learning from them and making it as a best teacher. Also, you will never go wrong with integrity. A person who has integrity is trustworthy and dependable.
What drew you to 2Side?
I think it is because it is different from the usual agencies that I have been with that is more on hustle culture and focuses more on clients and performance. On the other hand, 2side is more on a holistic approach and trying to establish that flow where there is life and work harmony, especially with me in my mom era - I believe there is more to life than career hustle.
What role do you play in the team?
I’m an Alchemist or a Paid Ads Specialist that handles and manages ad campaigns.
What are your hobbies outside 2side?
I love playing keys and guitar. I am an active leader in our church so it is mostly on leading and facilitating activities for the ministry. Also, I love reading books, walking with my spouse, having food trips, and traveling with my family.
Michaela
'Heart Weaver'
Leads the Heart pillar. A practitioner or relational guide who supports the emotional, relational, and cultural health of the team. Focuses on inner integration and team well-being.
What’s one truth, value, or principle that guides you in your work?
Sincerity. To only create from a place I believe in wholeheartedly, something that energizes me and invites others to meet themselves with honesty and care. Authenticity, for me, is a form of love in action.
What drew you to 2Side?
What truly drew me to 2Side was its “third way” approach, a philosophy rooted in community, presence, and transformation. The way 2Side reimagines marketing, not as a tool for manipulation but as a medium for connection and wholeness, deeply resonated with me. It was everything I had been seeking and everything I felt was missing in the conventional marketing world.
What role do you play in the team?
I’m the Heart Weaver. I hold space for introspective sessions and serve as a guardian of essence, gently reminding both the team and our clients to stay attuned to their intentions, their intuition, and the truth that lives in their bodies.
What are your hobbies outside 2side?
I spend as much time as I can immersed in nature, hiking long trails with my husband and my soul dog, Luna, a Siberian Husky. I love art, music, and travel. I also enjoy making macramé, foraging and crafting my own herbal medicines, and baking nourishing treats for friends and family.
Maya
'Heart Expandor'
Guides the growth of the relational and healing work within the business; integrates the Heart’s mission with the external world through social and community projects.
Maya
'Heart Expandor'
Guides the growth of the relational and healing work within the business; integrates the Heart’s mission with the external world through social and community projects.
What’s one truth, value, or principle that guides you in your work?
I believe that mistakes are sacred invitations. We are not meant to arrive perfect — we are meant to begin. True transformation can only emerge through fully acceptance.
What drew you to 2Side?
I arrived at 2Side guided by a long-standing friendship with Manu, who gently opened the doors to a project I had admired from afar for years. What truly called me in was the company’s holistic and integrated approach — a way of seeing the world that mirrors my own: where the personal meets the collective, and inner transformation becomes a path for shared healing.
What role do you play in the team?
At 2Side, I’m the Heart Expandor. I offer therapeutic companionship, weaving presence, care, and intuition to support clients in aligning the threads of their personal, spiritual, and professional lives. I also dream and coordinate our Social Projects, helping transform individual purpose into collective action — building bridges between inner callings and the world’s needs.
What are your hobbies outside 2side?
Outside 2Side, I cultivate life in many forms. I care for a rural farm rooted in animal husbandry and agroforestry. I’m enchanted by Jungian psychology, alchemy, and ancestral crafts. I find joy in learning the forgotten skills of self-sufficiency. I’m a mother of two, a rural educator, and I work with youth in vulnerable contexts — always listening for what wants to grow.
Giulia
'Body Weaver'
Leads the Body pillar. Oversees brand identity, creative expression, and marketing strategy. Manages hiring, training, and team flow to ensure external presence aligns with internal truth.
What’s one truth, value, or principle that guides you in your work?
Love for others. I truly believe in the power of contributing to someone’s life in a way that leaves it better than when they met me — always respecting our differences and choosing to love through them.
What drew you to 2Side?
The desire to be part of a real transformation — to work with a team that genuinely cares and is committed to making a positive change. The aligned purpose and the respect for each professional’s individuality really resonated with me. Plus, I’ve always been a fan of Manuela and deeply admire everything she creates.
What role do you play in the team?
I'm the Communicator: the translator of essence, anchor of trust, and mirror between the internal world of our team and the emotional pulse of our clients.
What are your hobbies outside 2side?
Movement is my favorite way of expressing myself in the world — whether it's functional strength training with free weights, yoga, natural movement, or Animal Flow. I also love to travel, especially to places close to nature, and even better when it’s shared with friends or family.
Jacob
'Synapse Weaver'
Crafts the written word that carries the brand’s message — responsible for copywriting, messaging clarity, and ensuring written content is aligned with the organism’s voice.
Jacob
'Synapse Weaver'
Crafts the written word that carries the brand’s message — responsible for copywriting, messaging clarity, and ensuring written content is aligned with the organism’s voice.
What’s one truth, value, or principle that guides you in your work?
I believe that the right words don’t convince - they reveal. When language mirrors the real structure underneath a business, people don’t need to be pushed. They simply remember. So every piece I write is anchored in one principle: resonance before persuasion. When something feels true, it moves on its own.
What drew you to 2Side?
I was drawn to 2Side because it’s one of the few places where business is treated as a sacred structure - not just a strategy. Here, growth isn’t about stacking tactics; it’s about restoring rhythm to people’s work and lives. The way we invite depth, coherence, and emotional safety into every conversation felt like home to me. I joined because I knew this wasn’t just a business model - it was a movement toward wholeness.
What role do you play in the team?
I’m the Synapse Weaver. My role is to translate unseen truths into clear, resonant language. I help design messaging systems, email sequences, and content ecosystems that reflect the nervous system of the founder - not just the logic of the market. Whether I’m writing, refining, or helping shape a founder’s voice, my job is to ensure everything we put into the world feels true, intelligent, and deeply aligned.
What are your hobbies outside 2side?
Outside of work, I’m mostly active in spaces that ask for presence, action and precision. I love writing, especially work that explores the human nature and group psyche. I spend time training, learning systems thinking, and experimenting with storytelling formats that mix philosophy, design, and behavioural psychology. Anything that helps me listen more deeply - to people, patterns, or truth fuels me.
Matt
'Essence Weaver'
Designs visual assets & UX that holds and reflects the brand’s essence — from the visual language to integrated design systems used across all platforms.
What’s one truth, value, or principle that guides you in your work?
The value or principle that guides my work is to be ‘of service’. To be assisting those I work with in such a helpful manner that their life is made so much easier due to my forward thinking and expertise. I hope to be a positive influence on everyone I interact with. I take the natural talents and skills I have and leverage them to the best of my ability to be serving in the most noble, aligned ways possible. I’m not here to just ‘do the job assigned to me’ but instead – transform the way the job gets done so it’s easier in future, as well as looking visually stunning or solving a specific problem in a creative way. I just wanna help people, as many of us do.
What drew you to 2Side?
I was drawn to 2Side because I have been longing to work with and alongside people who aren’t wearing a mask each and every day – but instead are living truthfully and their professional work reflects the same.
What role do you play in the team?
I am the Essence Weaver – I am here to translate the soul of this brand into form. I am responsible for all the visual, design, and systems-based UX approach for the service.
What are your hobbies outside 2side?
• Flow toys:
- Poi
- Buugeng
- Staff
- Double Staff’s
- Juggling
- Diablo
- Dapo Star
- Yo-Yo’s
• Music Production (Ableton)
• DJing (spinning tunes)
• Sound Healing Practice
• Reiki Practice
• Drawing
• Digital Artwork
• Yoga
• Dancing/Movement (ecstatic dance)
• Motorcycle Riding
• Guitar
• Singing
• Cooking
Bruna
'Harmony Weaver'
Creates and edits video content that expresses the business’s identity, story, and message with emotional depth and coherence.
Bruna
'Harmony Weaver'
Creates and edits video content that expresses the business’s identity, story, and message with emotional depth and coherence.
What’s one truth, value, or principle that guides you in your work?
What I carry with me a lot, not only in the workplace, but in many areas of life, is honesty, loyalty, communication and respect. I believe that these are basic and essential values to maintain a good balance, functioning and integration of a work team to deliver good results to clients.
What drew you to 2Side?
What attracts me to 2Side and makes me feel very comfortable integrating the team is the unique and transformative way of making a company work in a way that is light and harmonious for the team and clients, freeing both parties from the weight, exhaustion and dissatisfaction that working following traditional flows and systems can bring. 2Side is very careful to bring human values and deep connection into the company!
What role do you play in the team?
I'm a Harmony Weaver at 2Side. I’m responsible for editing all video contents for the company and clients.
What are your hobbies outside 2side?
I love going out and traveling with my own company to discover new things and expand my range of experiences and perceptions about new cultures, activities, scenarios, foods, people... and I love documenting everything I do in photos and videos so I have stories to tell.
Frankie
'Communicator'
Acts as the bridge between clients and the team, ensuring clarity, alignment, and care in all external communications and client relationships. (Account management function).
What’s one truth, value, or principle that guides you in your work?
One truth that guides me is simple: connection first, always. Whether it’s with a client, a colleague, or a new idea—I believe everything meaningful starts from there.
Hi, I’m Frankie ✨
I’m a multilingual Communicator with a background in marketing, client relationship management, and customer service—though at the core, my work has always been about people. Over the past few years, I’ve worked across industries, building strong client relationships, supporting teams, and leading with empathy and clarity.
What drew you to 2Side?
What drew me to 2Side was the sense of alignment: a place where human connection, creativity, and purpose come first. I was immediately energised by the team’s vision and the space to do meaningful work with integrity.
What role do you play in the team?
At 2Side, I focus on making sure our clients feel seen, supported, and excited about the journey they’re on with us. I bring my experience in sales and service to create relationships built on trust, responsiveness, and genuine care.
What are your hobbies outside 2side?
Outside of work, I’m passionate about photography—after all, I spent years working as a photo and video producer in the fashion and advertising world. I’m also a dog person first and foremost. My biggest love, though, is travelling. For the past decade, I’ve lived in different corners of the world, volunteering across continents and embracing life as a digital nomad. These experiences have shaped not only how I work, but how I connect.
I recharge by being in nature, exploring new places, cooking (how Italian of me), and diving into the world of enology (the study of wine). These passions keep me grounded, curious, and creatively fueled.